This article contains a video of Beyoncé Knowles sending out a video to help with Hurricane Relief. Beyoncé used informal diction to call on people all around the world to help donate money and supplies to help those affected by natural disasters. In the beginning of the video, her opening sentence is "...just when you think it couldn't possibly get worse, natural disasters take precious life...". She was full of sorrow yet was also encouraging others to help. People are in dire need of support because "...countless families are homeless...people need food, clothing, cleaning supplies...". She claims that we need to "...come in a collective effort to raise our voices, to help our communities, to lift our spirits..." She encouraged us to help out in any way we could. She cares deeply about raising money and helping out the affected people and areas because it was in her "hometown city of Houston". On September 8, "Beyoncé delivered an emotional speech to Hurricane Harvey evacuees at Houston's St. John's Church.'...Ya'll are my family. Houston is my home. I thank God that ya'll are safe, that your children are safe.'". She is profoundly attached to the Hurricane Relief because she grew up in Houston and the city is an area that she knows well and knows the people living there. She is very thoughtful of the people in need. She recognized that "Just this past week, we've seen devastation from the monsoon in India, an 8.1 earthquake in Mexico, and multiple catastrophic hurricanes." She acknowledged that people and places all around the world have been destroyed due to the natural disasters. Beyoncé's tone is contemplative. She displays this by reflecting over the past week all the natural disasters that occurred. She recognized that "natural disasters...do massive damage, and forever change lives leaving behind contaminated water, flooded hospitals, schools, and nursing homes.". Different areas around the world have been impacted by the natural disasters. She indicated that "Natural disasters don't discriminate. They don't see if you're an immigrant, black or white, Hispanic or Asian, Jewish or Muslim, wealthy or poor." She is thoughtful of all the different areas that have been influenced by the natural disasters, "We are all in this together.". She is giving the people affected her support and is telling them that she is with them and we are all going to get through this together. Beyoncé reflected on the people that came together and helped rescue others "Seeing everyone of different racial, social, and religious backgrounds put their own lives at risk to help each other survive restored my faith in humanity." She was being thoughtful of all the areas that were hit by Hurricane Irma, "Irma alone has left a trail of death and destruction from the Caribbean to Florida to Southern United States." She acknowledged that the people in those areas needed help and support to recover after the Hurricane. Beyoncé used all three rhetorical appeals throughout the video. The ethos was Beyoncé speaking. She is a celebrity. She has a fan base of people following her and listening to what she says. She is speaking about an issue that affects her personally with her hometown of Houston. She knows what she is talking about because the hurricane hit her home and the area she cares about.Her fans will listen to her and trust her and want to go out and help. Beyoncé used logos. She talked about the monsoon in India and the earthquake in Mexico. The natural disasters did not just affect the US, it affected other areas as well. Hurricane Irma hit the Caribbean, Florida, and Southern United States. She included this because the Caribbean is a popular vacation spot with cruises, Florida has beautiful beaches and Disney World, and people live in the Southern United States. These areas were severely afflicted. She claimed that people needed to be rescued. That is logical. After a natural disaster, people need to be rescued and need help. People really are out of food, water, and basic necessities. She included this to explain why people should donate to Hurricane Relief. Beyoncé used pathos throughout her video. In the background, there are pictures and videos that move throughout the video. One picture showed the outside of houses with water close to the roof. The pictures gave a visual of all the damage caused by the natural disasters. Another picture showed a street completely destroyed with a huge crack in it and parts of the street in the crack. Families were walking through water leaving there homes. There were boats in the street looking for people in need of being rescued. Volunteers were carrying elders and children to safety. People in the involved areas were donating blankets, were helping serving food, and bringing water and other necessities to donation centers. There was a mother comforting her child in the water on the street. There were people on a boat that was reunited with their families. Helicopters were used to bring up supplies. A family was rowing a canoe in water. A mother and daughter in India was walking through water. Rubble and destroyed buildings were all over the street in Mexico. Buildings were in ruins after Hurricane Irma. She included the videos and pictures to show what the damage is from the natural disasters and that everyone can help. The purpose of the video is to raise awareness of all the natural disasters that had recently occurred and to donate and help the people in need. Half of the video is directed toward the purpose and the other half is talking about the natural disasters. Beyoncé talks about how much damage is done making the audience sympathize, then how you can help. Her purpose was important because it can help people and save their lives. If Beyoncé can convince enough people to donate and help, it will drastically improve their situations in the impacted areas.
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February 2018
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