Rob Sheffield is an American journalist and author for the Rolling Stone Magazine. He generally writes about music, TV, and pop culture. Sheffield's audience is for teenagers who like to follow trends and celebrities that are popular right now. He also writes towards the general public who likes to listen to music and follow artists and TV shows. Sheffield covers a variety of topics ranging from historical drama, A Handsmaid's Tale, to upcoming artist Cardi B, to the Oscars to have a myriad of reviews ready for the people interested, so that no category is left out. The purpose for Sheffiels'd review is to influence the oublic whether an album or TV show is any good or not.